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Like Machines "Take it Away" (lyric music video)


Director Animator Jonathon Stearns for Channel B4.

The "Take It Away" video was created amid the Covid pandemic. The band sent CB4 green screen performance footage which we built everything else around. The original concept put forth by the band was inspired by the P. Gabriel "Sledgehammer" video, so they shot the singer with alternate playback speeds which singer lip-synced to. The video was largely complete when the band requested it be made into a lyric video, but with a sub-title style approach. Stearns proposed an alternative where the lyric text would be infused into the animations, as he had done with the Brother Can You Spare a Dime video he had made earlier in the year. So the result was actually a huge amount of work but ended up being a very unique and engaging clip.